WHAT IS CONTENT MARKETING?

 
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“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

-Content Marketing Institute

The Value of Content Marketing

Content marketing can help your business:

  • Establish and maintain a successful online presence and brand identity

  • Gain competitive advantage over competitors not using content marketing

  • Create long-term, trustworthy relationships with customers and prospects

  • Position your business as an industry expert

  • Boost SEO and generate more website traffic and increased exposure to products/services without a huge investment

  • Convert more website visitors into leads and sales

 

Types of Content Marketing

There are several types of content marketing that you can incorporate in your strategy — here are some of the most common:

  • Social Media Marketing

  • Blogging

  • Email Marketing

  • Video Content

  • Digital and Print Collateral