Content marketing Services
Good Works creates content marketing programs to enhance your online presence, develop a relationship with your target audience, capture their attention, increase engagement, improve brand awareness, and reach new customers. Good Works will work with you to determine an effective content strategy, formats and communication channels to reach your audience. Your content marketing program may include:
Social media marketing
Not sure what to say or share on social media? Need help building a social media presence? Let’s talk social media marketing. Social media marketing gives you the opportunity to connect with your audience, build your brand, drive website and/or storefront traffic, and increase sales.
BLOG DEVELOPMENT
Blogging is one of the most effective ways to build brand awareness, while providing relevant, informative and entertaining content to your target audience. Consistent blogging is proven to boost Search Engine Optimization (SEO), establish your brand as an industry expert and strengthen relationships with customers and potential customers.
EMAIL MARKETING
Email marketing enables you to reach your audience directly and easily communicate key messages, news, product updates and more. Plus, these emails keep your audience engaged during every time of the year, whether it's a slow or busy season. Email marketing is an effective way to nurture leads and send more traffic to your website, ultimately boosting SEO. With email marketing, you also have the opportunity to collect feedback from your audience.
collateral development
Marketing collateral is any media material used to promote a company's products or services. Common forms of marketing collateral include brochures, booklets, case studies, fliers, white papers, presentations and newsletters.
Every business and its industry is different. Contact Good Works to discuss your business’s needs and goals, and we can work together to craft a custom content marketing program to support those goals.